Well what a fascinating project!
The opportunity to explore further the beautiful county for where I was born was very interesting, and has opened me up to potentially continuing to explore even more areas. I have no doubt that, with more time and experimentation into further genres, the effectiveness of an even ‘fresher’ identity could be achieved, but nevertheless the outcome I have designed during this project I am completely satisfied with.
Working with cider and, in more focus apples, provided an area from which to generate a variety in concepts in particular, and with noted reference to that of Somerset stereotypes, the theme had a strong platform to grow upon in engagement of locals and of visitors/tourists. The views, briefly undertaken again once the identity was generated, provided a generally positive perspective in its visual attraction, however the meaning behind the design may need to be brought forward to create more of an identity understanding.
The decision not to progress with an alternative identity format (audio, video etc.) was, to be perfectly honest, a straightforward decision, as when exploring these potential areas, I felt the direct visual qualities would be best suited to a icon format; although possibly with more expansion and development, the inclusion of the other formats may be of an option in future pieces.
Using personal design recognition of an infographic style to my previous work, the documenting of statistical data and research from the apples was very interesting to explore and led me to produce designs that I was, and still am, very happy with. Having seemingly used minimal infographic research sources, this gave me undoubtable expansion to create visuals that could potentially be fresh and original in their representation formats.
The attempted use of various printing methods such as screen-printing provided a seemingly natural representation, however, the availability of these equipments to use were, at the time they were required, unfortunately unavailable for use. This, to improve organisation next time round, will require me to be thorough in preparation and, in a sense, work harder to exact time schedules set out during the process originally.
Nevertheless from this, I feel the designs created exactly represent what i was required to achieve… an identity of Somerset.